Prarthana's blog

Prarthana's blog

    • Frameworks, Definitions and Concepts
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Illustration of a bird flying.
  • Advanced Illustrator Notes:

    Blend: Effect → Transform Effects → Play with settings on a stroke

    January 29, 2025
  • P5.js Notes

    Bit Depth: Resources to learn more:

    January 27, 2025
  • Notes from Caps Lock

    By Ruben Pater, 2022 Resources: “The success of the Brixton Pound shows that communities can withstand global challenges through local action. Taking money into your own hands has never been a more attainable dream.” https://www.aatcomment.org.uk/news/the-brixton-pound-creating-a-currency/ “The facts are the Brixton Pound is the world’s first local currency in a major city. You can use it…

    January 13, 2025
  • Notes From Brand New

    By Wally Olins, 2014

    January 12, 2025
  • Notes from Who Can Afford to be Critical?

    By Afonso Matos, Silvio Larusso

    January 11, 2025
  • Rotation D: Documentation

    Miro Link: https://miro.com/app/board/uXjVLGg2LMk=/ My group – Rutvi, Prajakta and I, mind mapped these categories that we could explore during the rotation. We were interested in playing with the leisure and lifestyle category and exploring the concept of Old Age Homes or Care Homes in 2050. Researching on these categories further, opened up the concepts of…

    January 10, 2025
  • Rotation C: Documentation

    Google, a leader in developing AI, rolls out a campaign highlighting its efforts to aid Wildlife Conservation. For a Brand Activism campaign, Google aims to position itself as an Accountable Tech Pragmatist. The campaign encourages audiences to explore Google Blogs, a comprehensive platform showcasing the company’s use of AI in protecting wildlife and preserving biodiversity.

    January 9, 2025
  • Rotation B: Documentation

    From Walk 1: Brixton to Elephant and Castle From Walk 2: Islington From Walk 3: Brixton to Camberwell I compiled all the visual data I had collected using LATCH, to map out the visual consistencies of all community centres that I came across. I modified the framework by adding categories like my opinion of their…

    January 8, 2025
  • Rotation A: Documentation

    Kasturi and I were started working as team for this rotation. Our first concepts were: Concept 1 – Gamified Financial Literacy from School Level What A system of teaching financial management to students from a young age through gamification.  Students would randomly be assigned a certain amount of ‘money’ (a metaphor for money would be…

    January 7, 2025
  • Rotation B: Reflection

    The open endedness of the  brief for Rotation B was quite intriguing for me. I spent the first walk from Brixton to Elephant and Castle exploring the neighbourhood and understanding the surroundings without forcing a problem or solution onto myself.  I was interested in working closer to my accommodation and therefore, I tried recreating the…

    January 6, 2025
  • Rotation A: Reflection

    Working on Reframing Mental Health right after PlayLab felt like a good transition because I could apply the divergent creative thinking we practiced and be over the top with my ideas.  I was also looking forward to working in groups since that was not a focus during my bachelor’s degree. However, conflicting thoughts often become…

    January 5, 2025
  • Week 8 & 9: Brand Audience and Brand Strategy

    Cottage Core has been growing in popularity since the past few years. Its roots in nature are perhaps what drives people to it. This is evident through the ample flowers, mushrooms, leaves, earthen colours, and the drive to DIY that the community fosters.  As I assembled a tote bag for my cottage core audience last…

    January 4, 2025
  • Week 7: Brand Integrity

    The Wellcome Collection is a free museum located in Euston, London, that explores ‘health and human experience’ (Wellcome Collection, 2024). I knew about it as a place to work since it is popular on social media, but I was unaware of the collections that they hosted. Upon my visit, I went to their Kola Nut…

    December 3, 2024
  • Week 5: Brand Experience

    My group and I were to explore Westfield Stratford for the Brand Experience workshop. We were to reach the location using different means of transport. I was to start by foot, take two tubes to the Stratford station, and then walk another short walk till the mall. This was not to be. Though Chaitra, Simleen,…

    December 2, 2024
  • Carbon Literacy

    Concepts to look into: Notes:

    November 29, 2024
  • Week 4: Brand Narrative

    Gulps of freshly squeezed orange juice soothe me as I sit in my home office, after a heavy workout. I hear the familiar chatter get louder as the sun goes down, a typical evening in my household. But I cannot join them, for I have miles to go before I sleep, quite literally. As the…

    November 5, 2024
  • Week 3: Brand Personality

    Word on the Water is an inviting and unpretentious bookstore located in a 1920’s barge on Regent’s Canal. The unusual setting of the bookstore makes finding and interacting with it mystical, like a hero finding a sage on their quest. But Word on the Water is not just a Sage, there is also an air…

    October 29, 2024
  • Week 2: Brand Identity

    Penguin Books is a globally renowned publishing house. Their logo, the penguin, is instantly recognisable and when seen on a book clearly lets readers know that they are in for a quality read (How the penguin logo has evolved through the years, 2020).  Though the logo, a black and white illustration of a front facing…

    October 28, 2024
  • Play Lab Reflection

    One of my biggest hopes out of this MA is that through it I would learn to love the design research process. In my previous projects, my encounters with the design research process have made me doubtful and unclear. I believe this stems from a lack of understanding of the basics of visual research. Like…

    September 26, 2024
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