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Week 8 & 9: Brand Audience and Brand Strategy
Cottage Core has been growing in popularity since the past few years. Its roots in nature are perhaps what drives people to it. This is evident through the ample flowers, mushrooms, leaves, earthen colours, and the drive to DIY that the community fosters. As I assembled a tote bag for my cottage core audience last…
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Week 7: Brand Integrity
The Wellcome Collection is a free museum located in Euston, London, that explores ‘health and human experience’ (Wellcome Collection, 2024). I knew about it as a place to work since it is popular on social media, but I was unaware of the collections that they hosted. Upon my visit, I went to their Kola Nut…
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Week 5: Brand Experience
My group and I were to explore Westfield Stratford for the Brand Experience workshop. We were to reach the location using different means of transport. I was to start by foot, take two tubes to the Stratford station, and then walk another short walk till the mall. This was not to be. Though Chaitra, Simleen,…
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Week 4: Brand Narrative
Gulps of freshly squeezed orange juice soothe me as I sit in my home office, after a heavy workout. I hear the familiar chatter get louder as the sun goes down, a typical evening in my household. But I cannot join them, for I have miles to go before I sleep, quite literally. As the…
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Week 3: Brand Personality
Word on the Water is an inviting and unpretentious bookstore located in a 1920’s barge on Regent’s Canal. The unusual setting of the bookstore makes finding and interacting with it mystical, like a hero finding a sage on their quest. But Word on the Water is not just a Sage, there is also an air…
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Week 2: Brand Identity
Penguin Books is a globally renowned publishing house. Their logo, the penguin, is instantly recognisable and when seen on a book clearly lets readers know that they are in for a quality read (How the penguin logo has evolved through the years, 2020). Though the logo, a black and white illustration of a front facing…