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Brand Differentiation – Koto
From OFF Brand, Koto’s Newsletter “At Koto we prefer a less prescriptive, yet more practical definition: that a brand’s point of differentiation should answer three relative questions. Does it build on a truth at the heart of a business? Is it distinctive within the category? Will it feel compelling to the audience?” Starting Point 1:…
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Pentawards
Link to FigJam: https://www.figma.com/board/Tu39vBD0bVQGHBgltLHoj3/Pentawards?node-id=0-1 We wanted to design packaging for a product that delighted us. After conducting audits of what delight looked like for each one of us, we decided to create packaging that: We wanted to reverse-engineer a design that would be these things and so we SCAMPERed to arrive at a product whose…
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Suntory Roku
Team members: Dominique, Chai, Hirah, Yashvi Miro link: https://miro.com/app/board/uXjVLkXsEqg=/?utm_source=notification&utm_medium=email&utm_campaign=daily-updates&utm_content=view-board-cta&lid=yre15l3dzv5n We started with Secondary Research to know more about Suntory as a brand and Roku as their product. We all focused on various areas of research and came up with A LOT to consider to form our strategy. After diverging, we recognised that we needed to…
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Hearst
Our concept for the House Beautiful rebrand was to portray the warm feeling of sun filtering into your home through your windows. Inspiration: Visual Explorations: Chosen motif: Final pattern: Colour iterations: Applications: I have explored this further, here are some of my visual experimentations:
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Michael Johnson’s talk
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Future of Branding
29th April 2025 30th April 2025 Purpose Lab Notes: WorkLab Notes: 16th April 17th April 2025 – with Hamlet 6th May 2025
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Sir John Hegarty’s talk
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Landor Studio Visit:
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Oswin Tickler’s Creative Coding Workshop
Notes: P5.js file Other software to use for Creative Coding where it’s better to import assets: Processing.org
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Namrata’s Lecture – Workshop
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Advanced Illustrator Notes:
Blend: Effect → Transform Effects → Play with settings on a stroke
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P5.js Notes
Bit Depth: Resources to learn more:
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Notes from Caps Lock
By Ruben Pater, 2022 Resources: “The success of the Brixton Pound shows that communities can withstand global challenges through local action. Taking money into your own hands has never been a more attainable dream.” https://www.aatcomment.org.uk/news/the-brixton-pound-creating-a-currency/ “The facts are the Brixton Pound is the world’s first local currency in a major city. You can use it…
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Rotation D: Documentation
Miro Link: https://miro.com/app/board/uXjVLGg2LMk=/ My group – Rutvi, Prajakta and I, mind mapped these categories that we could explore during the rotation. We were interested in playing with the leisure and lifestyle category and exploring the concept of Old Age Homes or Care Homes in 2050. Researching on these categories further, opened up the concepts of…
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Rotation C: Documentation
Google, a leader in developing AI, rolls out a campaign highlighting its efforts to aid Wildlife Conservation. For a Brand Activism campaign, Google aims to position itself as an Accountable Tech Pragmatist. The campaign encourages audiences to explore Google Blogs, a comprehensive platform showcasing the company’s use of AI in protecting wildlife and preserving biodiversity.
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Rotation B: Documentation
From Walk 1: Brixton to Elephant and Castle From Walk 2: Islington From Walk 3: Brixton to Camberwell I compiled all the visual data I had collected using LATCH, to map out the visual consistencies of all community centres that I came across. I modified the framework by adding categories like my opinion of their…
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Rotation A: Documentation
Kasturi and I were started working as team for this rotation. Our first concepts were: Concept 1 – Gamified Financial Literacy from School Level What A system of teaching financial management to students from a young age through gamification. Students would randomly be assigned a certain amount of ‘money’ (a metaphor for money would be…
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Rotation B: Reflection
The open endedness of the brief for Rotation B was quite intriguing for me. I spent the first walk from Brixton to Elephant and Castle exploring the neighbourhood and understanding the surroundings without forcing a problem or solution onto myself. I was interested in working closer to my accommodation and therefore, I tried recreating the…