Link to FigJam: https://www.figma.com/board/Tu39vBD0bVQGHBgltLHoj3/Pentawards?node-id=0-1

We wanted to design packaging for a product that delighted us. After conducting audits of what delight looked like for each one of us, we decided to create packaging that:

• Playing with size
• reuse
• colourful
• curious
• tells a story
• bold
• surprising, unconventional
• organic forms
• heavy illustration
• humour/strong personality

We wanted to reverse-engineer a design that would be these things and so we SCAMPERed to arrive at a product whose packaging could be such.

Since Gen Z would be a fitting audience for such kind of a packaging, we went with that.

More idea brainstormings later, we landed up on a healthy dessert brand that would brand themselves not as the ‘protein-snack-gym-bro’ aesthetic. Further brainstorming led us to narrow down our audience to Busy Gen Z girls who do not have time to cook or carry healthy breakfast in the mornings but crave for something that is healthy, fashionable, and easy to carry.

We created mood boards to explore delight in packaging.

We also noticed that busy girls have their hands full, quite literally. How do we create something they can buy but that wouldn’t add to the things they have to carry? Simple. We decided to create packaging that can be accessorised.

Visual Explorations:

Visual Exploration 2:

With this exploration, my inspiration were scarves, especially artistic ones like the ones designed by Elsa Schiaparelli. Since scarves are highly visual, beautiful pieces of art that people adore accessorising with, if such a visual language was applied to packaging design, people would like to flaunt them too. With the ingredients of our product, mini pancakes, being represented in an almost surreal style along with the name of the brand, Busy Breakfast Club, written in a busy manner on the package – visible enough to know which brand, but not overbearing the visuals, I thought this was a unique and on-brand approach to tackle the challenge.

Final packaging: