29th April 2025

1. Bedow Process: Rational v/s Intuitive process – unique to their working process

30th April 2025

1. Why this?
2. What are you trying to find out?
3. Why you?
4. Why now?
5. Who is your project for? (does not have to be a single answer?; research could have a different audience, design could have a different audience)
6. What kind of design work do you want to do?
7. What kind of research do I want to do?

1. Illustration project for me – maybe to get a global agent/
2. What will be the uncertainties in this project?
3. I could give myself different types of briefs – from simple to complex ones

Purpose Lab Notes:

1. Ryman Eco font
2. Notable people who have contributed to sustainability:
   1. Christina Figueres
   2. Paul Pomna – from Uniliever
   3. https://wearefuterra.com/thinks/the-awesome-anthropocene-goals
   4. https://niceandserious.com/

WorkLab Notes:

16th April

1. In applications, reference their clients, reference their works
2. Attributes v/s skills – the way we can position ourselves in our CV

17th April 2025 – with Hamlet

1. Play projects – learning from doing, the best place to experiment which we might not be able to do  – important to highlight that in my play section
2. Brand Guardianship – which helps maintain the way the brand id designed

6th May 2025

1. Looking at how different agencies describe their methodologies
2. Build a repository of methods and methodologies so you have a pool to pull from whenever presented with a brief
3. De Bono’s CoRT Framework =”Thinking as a Skill”
   1. CAF – consider all factors
   2. PMI – plus, minus, interesting
   3. OPV – other people’s view